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Prime Minister Justin Trudeau signalled in the mandate letter he recently delivered to Health Minister Jane Philpott that he wants the initiative to be one of her top priorities. The measure, promised by the Liberals in last falls election, is being applauded by the Canadian Cancer Society, which says tobacco companies currently use their cigarette packs as mini billboards. The cancer society says plain packaging is an important and logical step to curb tobacco marketing, reduce smoking and save lives. The term plain packaging is used because, under the initiative, the colours surrounding the name of the brand will all be the same

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I think an e-cigarette is probably a safer product, because its just nicotine and some other flavorings that youre inhaling, said Nancy Rigotti, a Harvard School of Medicine professor specializing in tobacco-related disease

[10] Following years: see the next section

By the middle of the 20th century, nearly half of Americans were smokers, putting themselves at risk of lung cancer, emphysema, and other chronic and deadly health problems